MUMBAI: January 1-7 every year is observed as road safety week. Currently, Road Accidents account for a majority of the casualties in India. Road accidents have become the number one killer with newspapers reporting casualties everyday across the nation. The number of road accidents and casualties can, to a very large extent, be reduced if people follow simple traffic rules. IL&FS Transportation Networks Ltd along with Radio Mirchi 98.3 FM & Traffic Police have thus decided to make an attempt to create public awareness of road safety measures through their initiative on road safety called the ‘IL&FS Transportation road safety week’

By dedicating the first week of January 2010 (January 1-7) to road safety, IL&FS Transportation along with Radio Mirchi 98.3 FM & Traffic Police we aim to educate and appeal to the radio listeners to follow the simple rules of traffic in their daily life for their own benefit thereby hoping to significantly reduce these unfortunate happenings

As part of the drive, Radio Mirchi will appeal to the citizens of Mumbai through various platforms such as RJ Mentions, Daily themes etc.This activity is being carried out across 7 cities-Mumbai, Delhi, Ahmedabad, Baroda, Rajkot, Surat and Jaipur

Quote from IL&FS Transportation:-Says Mr Mukund Sapre Executive Director-The 21st Road Safety Week will be observed from 1st to 7th January 2010. The purpose of the ‘IL&FS Transportation Road Safety Week' is to make people understand the importance of road safety. ‘Road accidents’ is, today, one of the major causes of human casualties and injuries. A WHO report titled “Global Status Report on Road Safety”  released this year states that approximately 1.3 million people die each year on world’s roads. As per National Crime Records Bureau statistics for 2007, approximately 13 people are killed every hour in road accidents in India.

Quote from ENIL- Mr Sriram Kilambi-Sr VP & Station Director-“Radio Mirchi being a city centric radio station has always been a step forward in finding solutions to problems prevalent in the city. With ‘Road Safety Week’, we want to drive home the importance of a road safety, so that citizen’s are able to experience a safe life. We need to consciously address this fatality and make people aware of the road safety measures”